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BLOCKCHAIN ENABLED FASHION™

DRP-LTD-001 and the future of digitally-native brands

AES-256 is launching DRP-LTD-001, a limited-edition capsule collection available for preorder soon. Redeemable via a cutting-edge digital token model in collaboration with Zora. Each garment is made in Japan with world-renowned manufacturers — reinforcing the brand's uncompromising penchant for quality. DRP-LTD-001 represents a shift in culture, one where individual and brand can interface more harmoniously.

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Conceptualized in 2020 by Ryan Wood, AES-256 is a fashion label exploring the undercurrent of design and technology. An initial focal point of this exploration is the relationship between brand and consumer. The fragility of this relationship has presented severe challenges — yet is still upheld by legacy institutions and systems. The opaqueness of the industry can be seen as a byproduct of technological inefficiencies. Recent advancements in the effort of decentralization have brought forth a new solution, one that is native to the Internet — building off its strengths of distribution, collaboration, and transparency.

AES-256's inaugural capsule collection, DRP-LTD-001, is available via a digital token model — which anyone can buy, sell, and redeem for a physical AES-256 product. The initial funding period utilizes a crowdfunding model, where the pricing is fixed until the target goal. This creates an initial onramp period that is more stable and equitable. Once the funding goal is reached, trading of the digital token is unlocked. Pricing is then determined via market discovery — where consumers drive the value in real-time based upon supply and demand.

Early acquirers of the token gain benefit, as they are rewarded if the price of the token increases. This model also unlocks the option to acquire fractional ownership of the goods — facilitating investment in limited-edition goods, without having to pay for the full product. On the brand side, AES-256 is able to utilize this capital injection to assist in production and invest in future releases. This fortifies a synergistic relationship between the brand and consumer.

Central to all of this, AES-256 is unveiling three limited-edition physical garments that will be redeemable. Redemption will be enabled throughout July and August and will be active for three months. Each garment features refined form, fit, and fabrication — providing a utilitarian and purposefully deconstructed aesthetic. A framework of system-based design philosophy with a focus on materiality guided the creative process. Manufacturing takes place in Japan with world-renowned factories, to further emphasize a relentless focus on quality, durability, and design.

$AESI

Boxy-fit short sleeve cotton t-shirt in jet black. Neutral grey logo graphic printed at chest. Neutral grey logomark graphic printed at back. Rib knit crewneck collar. Dropped shoulders with overlock stitching. Overlock stitching on the side seams that extend to the front. Soft, semi-breathable material, ideal for layering or warmer climates. Made in Japan with 100% cotton.

Limited to 200 units.

$AESII

Relaxed-fit cargo pants in black with sulfur dye stone wash applied. Mid-rise. Subtle fading throughout. Five-pocket styling. Zippered top pockets. Pleated cargo pockets. Silver-tone hardware throughout. Drawstring at leg opening. Flat-felled seams for panelling detail. Flat-felled seams for inseam and outseam. Removable cotton bondage straps with silver-tone buckles. Made in Japan with 100% cotton.

Limited to 100 units.

$AESIII

Relaxed-fit long sleeve French terry cotton hoodie in stone grey with crystal wash applied. Medium weight for optimal wearability. Subtle fading throughout. Hand-distressed hood collar, sleeve cuffs, and bottom hem. Rib knit cuffs and hem. Rib knit side-paneling. White embroidered logo above pocket. Structural kangaroo pocket at waist. Elongated sleeves with slightly cropped and tapered body. Made in Japan with 100% cotton.

Limited to 100 units.

The future of brands is decentralized, digital, and community-owned.

This digital-first and decentralized model is core to the ethos of the brand. AES-256 is able to operate as an entity native to the Internet — a prospect for fashion brands which was previously unattainable. The brand and individual relationship will continue to advance as technology facilitates further transparency. Community ownership of brands is now achievable due to these advances.

AES-256 is adamant about offering tangible,  luxe-product offerings and experiences that interoperate with the digital. This digital token model is a demonstration of this newfound shift toward reciprocity in cultural engagement. The future of brands is decentralized, digital, and community-owned. Through this lens, AES-256 will continue to operate on the cutting-edge of innovation in technology and the brand experience.

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